Email marketing is one of the most powerful and cost effective tools available to small businesses. Yet, many small business owners unsurprisingly find themselves overwhelmed by the sheer volume of information out there and the perceived complexities of creating an effective email marketing strategy.

For small businesses looking to maximise the return on their email marketing efforts, A/B testing is a no brainer! By embracing A/B testing, even early on in your email marketing journey, small businesses can significantly enhance their email marketing performance, driving engagement, conversions, and overall growth using data driven strategies.

Struggling to know where to even begin when it comes to understanding, planning and executing your email marketing strategy for your small business? You’re not alone!